Taming your tape measure: I want your clothes to feel comfortable, so no need to pull your tape measure too tight. It’s often easier for someone else to get the tape measure in the right place, so try measuring with a friend.
Bust: Place the tape measure under your arms, over your shoulder blades and across the fullest part of your bust. Remember to breathe out first.
Shoulder: Measure the tip of shoulder bone to the other. Please Add your Shoulder Measurement Separately Most Women have smaller shoulders to Bodies so this is key to a good fit.
Waist: Measure around your natural waist. You can find it by bending to the side.
Hips: Measure around the fullest part of your bottom at the top of the leg, at about 20cm/8 inches below your natural waist.
Waist position guide: When working out which size to order, always measure your natural waist.
Collar: Measure around the base of your neck, where a collar sits.
Chest: For your chest size place tape measure loosely under the arms (over the shoulder blades) around the fullest part of the chest.
Shoulder: Measure the tip of shoulder bone to the other. Please Add your Shoulder Measurement Separately.
Waist: Measure around the natural waist keeping the tape measure slightly loose.
Jacket body length: For your jacket length, measure a well fitted jacket from underneath the collar band at the centre of the back of the garment to the hem.
Sleeve length: Measure a shirt or jacket that fits you well as follows: Measure from the tip of the shoulder down to the tip of the cuff.